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Have you ever changed a baby's diaper in a public restroom? Having a changing table attached to a wall far from the sink makes it evident that caring for a baby was not part of the design of the washroom. But ask any parent, it is far from an ideal setup. If you're thinking of upgrading your website, don't make accessibility an afterthought, make it part of your plan.

   
Practical tips

Accessibility shouldn’t be an afterthought

Brought to you by Alaina Pert, Content Strategist

   

Educate yourself about accessibility

You know your existing audience, right? But do you know which audience you might unintentionally be excluding? Learn about what their needs are and how they can be incorporated into the different communication vehicles you use. Inform yourself on how language, reading ability, visual contrast, text size, among many other elements, create barriers to accessing your services.

Evaluate your communications assets

Use an on-line accessibility evaluation tool to check your website. Consider using a social enterprise managed by people with disabilities who are best placed to conduct audits and identify actions to ensure that your digital platforms are inclusive and meet global standards.

Budget to make it happen

The cost of making your website accessible quickly becomes an investment as your organization reaches out to a wider audience. Your organization might qualify for grants or find a keen corporate sponsor willing to support your initiative for inclusivity. A fundraising campaign can be created around your accessibility project that not only showcases your organizational values but offers tangible outcomes for donors to see.

   
Trends and insights
   

Achieving accessibility and inclusivity when communicating online

Inaccessible design causes significant barriers for individuals living with disabilities or neurodiversity every time they visit a web page or open an email. The good news is that so much that can be done to make your communications and web site more accessible.

     

Donor Segmentation: How it Helps You Raise More

Build better relationships with your donors and raise more for your cause. Learn how you can better group donors to engage in a more personalized way.

     

Website Strategy For Not-for-Profits

Staying up to date with website strategies in the not-for-profit world can feel like a full-time job.

Creating a compelling case for support: the key to successful fundraising

Explaining why your organization is important to potential donors is never really that simple, is it?

   
It's happening now

Conference

The Samourai Conference on youth and mental health

This French language full-day symposium offered by Conférences Connexion, includes sessions on cultural diversity, effects of pandemic confinement on memory and learning, and supporting teens who have experienced traumatic events, among other essential subjects.
- June 10th, 2022 - 8:15am - 4:30pm EST

Workshop

Going Beyond Land Acknowledgements

Going Beyond Land Acknowledgementsffered by the Redbud Resource Group is a interactive 2.5 hour workshop to grow your allyship. Learn about the strengths and limitations of land acknowledgements and explore concrete, action-oriented strategies for building connections with Indigenous communities and organizations. Online - June 14th, 2022 10:00 AM – 12:30 PM PDT

   
This is how we do it

Improving accessibility, more than meets the eye

Communicating effectively with different audience segments requires a thorough analysis of your content, online data, and storytelling framework. Being inclusive requires planning and forethought on everything from your organizational priorities to programming growth and should always take into account shifts in social behavior and technological advancements. Phil offers a complete range of services that primes your communications efforts for maximum organizational impact. 

The Phil factor includes:

  • Communications audit
  • Target audience analysis & segmentation
  • Social network strategy & campaign development 

  • Art direction & customized visual assets 
  • Bilingual content development
  • Strategic planning and fundraising development

   

Contact us today to see how we can ensure your communications align with your inclusive values. The nonprofit sector must lead the way for a more just society. 

Take a look at our portfolio of creative projects for a better idea of the Phil factor at play. We are proud to showcase a new website developed for YES, a community-driven nonprofit that helps English speaking Quebecers find employment. The fundraising assets for CNIB that Phil created demonstrate how communications can be both eye-catching and inclusive of a wider audience.

     
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