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33% of nonprofits are using a peer-to-peer fundraising platform - are you ready to join them?

Peer-to-peer campaigns rally individuals or groups to collect donations on behalf of your organization and spread awareness of your mission through the personal networks of your supporters. Whether it's a sports challenge, a virtual event, or a personalized fundraising initiative, the success of these kinds of fundraisers very much relies on the quality of support you provide to your participants.

   
Practical tips

Plan now and guarantee the success of your next P2P campaign

Brought to you by Jean-François Perrault, Senior Communications Specialist

Create a campaign toolkit for your supporters

Whether it's an awareness campaign or fundraising campaign, P2P strategies always include a set of tools for supporters to effectively reach their community. Gather key messages, sample email content, campaign logos, forms, and surveys into a kit for participants to use in conjunction with a well-planned campaign calendar.

Social networks: adapt content to the platform

Messages and visuals must be adapted to each social media platform and delivered at the right time. Plan the flow of your campaign and determine who will "push" which messages. Do you have an ambassador or spokesperson for your campaign?

Specialized fundraising platforms

To manage the registration of teams and participants, choose a platform that offers an easy-to-use, no-cost service such as Zeffy.

   
Trends and insights
   

Three ingredients for a successful peer-to-peer campaign

Peer-to-peer fundraising offers a very personal form of involvement with your organization. This emotional connection often fuels passionate fundraising and typically raises more than at traditional events.

     

What Nonprofits Should Know About Fraud Protection

69% of nonprofits think fraud is a significant risk to the nonprofit sector, almost 50% do not have best-practice protections. From phishing scams to hackers trying to break into your donor database you understand what a frightening situation it can be for your organization.

   
This is how we do it

Strategic campaign development, from conception to implementation

Phil offers a range of tailor-made, ready-to-use tools to help you achieve your P2P campaign goals. Awareness and fundraising campaigns customized to your objectives:

  • target audience segmentation & donor profiles 
  • campaign microsites
  • key messages and original visual assets

  • communication strategy for social networks
  • sponsorship development plan

Did you know it takes 3-6 months to design and implement a successful peer-to-peer campaign? Don't put things off to the last minute!

Take a look at the different toolkit elements we created this spring to build awareness on eating disorders for ANEB's campaign entitled "Sock it to eating disorders".

   
It's happening now

Conferences

Fundamentals of Fundraising

Don't miss this opportunity to learn more about all aspects of fundraising and to network during this 2-day course accredited by the Association of Fundraising Professionals. The French-language event will be held June 2 & 3 from 8 a.m. to 5 p.m. in Montreal. Scholarships are available.

Roles and responsibilities of nonprofit board members

Free training offered in collaboration with the Coopérative de développement régional Outaouais-Laurentides and the Pôle d'économie sociale de l'Outaouais. The workshop (in French) will be held in Gatineau - Thursday, May 19, 2022 at 6:00 pm - 9:00 pm.

     

Learning

Take 3 hours to understand climate change

You want to take action for the climate but don't have the time to become a climatologist? 

The Climate Fresk is an innovative, participatory, and accessible approach to understand the scientific basis of climate change facilitated 100% by volunteers. Learn how to get involved and take action as a nonprofit.

Essential reading on the social sector in Canada

Find out what motivates people to give, why audience segmentation is more important than ever, and how to plan for demographic circumstances that will impact your organization sooner than later. 

Read and share CanadaHelps' Report on Giving 2022

   
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